Distribution Channels: Understanding and Managing Channels to Market

Код товару: 100010664
1 112 грн
Товар закінчився
Виробник:
Kogan Page
Мова
Англійська
Кількість сторінок
338 (таблицы. схемы)
Обкладинка
Твердий, Суперобложка
Розмір
160x240 мм
ISBN
978-0749452568
Автор
Джулиан Дент
    Способи доставки
  • Нова Пошта
  • Justin
  • Кур'єром по Києву
    Зручна оплата замовлень
  • Готівкою при отриманні
  • Безготівковий переказ
  • VISA/MasterCard/Privat24
  • WebMoney

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery.

About The Author

Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.

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